GCA Webinar: Files, Formats and Finishes

We recently hosted our very first webinar in partnership with the GCA (Greeting card association), sharing our experience in preparing greeting card designs for print production. Paul Brooks, our pre-production director, shared his ‘golden rules’ for print-ready designs, including the advantages of designing ‘envelope first’, how to understand resolution and colour profiles and handy programme shortcuts for InDesign and Illustrator.

Paul also covered the best method for setting up and separating artwork ready for multiple process print runs e.g. adding foil, die-cutting and embossing. Allowing digital designers to take the first step towards utilising the specialist print finishes available to the greeting card market.

The webinar, aimed at publishers of all sizes, would be of benefit to all GCA members and greeting card publishers who are experiencing challenges in transitioning their initial designs and illustrations in to finalised card layouts. If you would like to read through the presentation slides and have them on hand for future reference, please click on the following link.

Along with the webinar slides we would also recommend members of the GCA to make the most of their library of print production support including guides on bleed and trim, image resolution and print finishes, you can do so here.

If you’d like more information on how the GCA can support you as a business in the greeting card industry please visit their ‘about us’ page.

Take a look through the print ready check list below, If you’ve got the green light, great news!

Contact the Loxleys team and we will give your artwork a final check through before sending your designs to press: [email protected]