And that’s a wrap for another fabulous PG Live! Over the past 15 years the PG Live tradeshow has been a crucial touchpoint for the greeting card industry and 2023 was no different. The two day show on the 6th-7th July provided the perfect opportunity for the Loxleys team to catch up with our industry partners and build new connections with a whole host of publishers, distributers and designers. This years show saw over 200 talented exhibitors along with a bunch of big characters including tatty teddy, forever friends, teenage mutant ninja turtles and even the changing rooms icon himself, Laurence Llewelyn-Bowen!
Here’s what Heather, our marketing co-ordinator had to say on the event ‘Visiting PG for the first time has been such a fun experience, I’m excited to be a part of such an inspiring and uplifting industry. My favourite part of the show was meeting the designers in the springboard area who are just starting out developing their brands and seeing their different approaches to greetings card design. I can’t wait to go back again next year!’
This year’s PG live was a great opportunity for our team to share Loxleys latest updates for 2023, including our recent investment in paper banding and our growing range of environmentally friendly production choices. The show also acted as a re-launch for our updated digital print team which has developed leaps and bounds in the past 12 months.
Reflecting on the event, our team noted more designers than ever prioritising sustainable choices from board type, to printing and postage, renewing our belief that this is the most crucial area to invest in over the coming months and years. Our digital team also noted an increase in creative start-up businesses taking the first steps into the greeting card industry, from these conversations we have begun to look at how we can better support their growth sharing our industry knowledge through customer service, easy to understand sample packs and developing a more user-friendly website.
We’d like to say a huge thank you to Jakki, Warren and the rest of the PG Live team for hosting another incredible and inspiring show, with a wonderful atmosphere, food and entertainment. The insight from both visitors and fellow exhibitors at PG Live has given us invaluable inspiration and a re-newed love for all things greetings cards. We can’t wait to do it all again next year!
If you’d like to know more about PG Live or are interested in registering for 2024 please visit: www.progressivegreetingslive.com